Independent creators. Direct partnerships.
Brand partnerships for AI Luke and Mum Science. Two distinct audiences, and one direct conversation with the creators themselves.
Real people. Relevant content. A natural fit.
Luke & Joanna. Two creators. One direct conversation.
120K+
Across our channels
4.5M+
Lifetime channel views
70+
Across our creators’ work
£100K+
Total value to date
Meet our creators
Different subjects, the same intention: make useful content that gives people something to take away. Find the right home for your next collaboration.
Artificial intelligence & technology
Practical AI, automation and the tools changing how we work. Hands-on walkthroughs that turn emerging technology into something people can actually use.
Audience · People learning to build with AI, from first projects to working developers.
Channels · YouTube, Shorts, Instagram, LinkedIn and newsletter.
Evidence-based parenting & family life
Former teacher and mum of two exploring child development, sleep, attachment and learning. Research-led videos that turn complex studies into useful conversations for parents.
Audience · Research-minded parents who read the caveats and make the household’s decisions.
Channels · YouTube, blog, Instagram, Facebook and newsletter.
Selected work · AI Luke
A few recent sponsored videos from AI Luke. Each one is planned, presented and published by Luke on his own channel.
Alibaba Cloud · Qwen
MiniMax
Softr
Most watched · Mum Science
Joanna’s most-watched videos: peer-reviewed research, explained for parents.
Breastfeeding · Brain development
Breastfeeding · Gut health
Pregnancy · Birth spacing
Ways to work together
A product worth talking about and a creator who can bring it to life. Media kits and rates for each channel are available on request.
A full video built around your product: what it does, who it’s for and a real walkthrough.
A focused segment inside a relevant video, in the creator’s own words.
Vertical videos for YouTube Shorts and Instagram Reels, standalone or cut from a longer video.
Newsletter features, LinkedIn posts and link-in-bio placements. Mum Science also offers blog features and carousels.
Introduce something new through content that makes its value easy to understand.
A series or a recurring slot, so the story can build over time.
Fellow creator with an idea? We’d love to hear about that, too.
Let’s talk about itHow it works
You deal with the creators directly, and you see the work before it’s published.
Tell us about the product, who it’s for and your timing. If it isn’t a fit for our audience, we’ll say so.
We send an outline for your review, with a round of factual and compliance feedback included.
You see the edit before anything is published.
Published on the channel, with your link in the description and a pinned comment.
The people behind the partnership
We’re Luke and Joanna, the creators behind AI Luke and Mum Science. Byrne Media brings our commercial partnerships and collaborations together in one place.
No sprawling roster. Just two distinct channels, a shared approach and a direct conversation about what we could make together.
Your next collaboration starts here
Working on a launch or planning a campaign? Tell us a little about it and we’ll reply by email.